Case Studies

Real Estate



Being the development arm of the larger group of Real Estate firm, it managed and provided services to major clients with large portfolio of properties. The customer base was growing and resultantly the sales & marketing team of the firm. The information was managed on the Excel worksheets. This lacked the coordination in sales team and availability of real time information of the properties. Also, there was no dedicated team for providing the customer support. This effectively gave lost opportunity and hence low revenue.

  • Poor customer management
  • Absence of real time data on property
  • Disorganized sales team


Octaware, a Microsoft Certified Partner, has developed a Real Estate CRM solution, RealWin, keeping Microsoft Dynamics CRM at its core. After several discussions with the management team of the client, it was decided to deploy RealWin as their CRM Solution.

Our experienced CRM Implementation specialists, customized this solution to be aligned to their sales & customer support process by developing automated workflows and streamlined customer support activities. Consequential effects of implementation proved to gain higher ROI while the team was able to boost customer satisfaction, with higher conversion ratio.


  • Automated workflows for sales & marketing
  • Organized Customer support process
  • Improved rate of conversion
  • Increased Customer Satisfaction
  • Gained higher ROI